Top ten best advertising slogans

I recently found a website that lists the top ten best advertising slogans. 

When I think about slogans, it seems to me that slogans should be something that people can have fun remembering. Slogans are the fingerprint of a business and serve as a communication tool in marketing.  Advertising is essential to every business. Slogans are used as a mean to instantly communicate advertising, promotion, or any marketing-related impressions to consumers.  People, in general, have the tendency to store highly redundant messages for ‘later’ retrieval; ergo, slogans should be brief and memorable. 

Slogans create brand recognition.  Slogans are a sales tool that is readily available.  Some slogans make you feel guilty for not buying the product such as Hallmark’s slogan “When you care enough to send the very best.” Slogans sometimes guarantee that people will buy your products.  Walmart sells things at an incredibly low price; their slogan: “Everyday Low prices.” This forces the competitor to lower their prices in order to compete.

Some business uses slogans as the domain name for their products or services. I typed in thinkdiffernt.com and it immediately took me to apple’s main website. I also typed in wetryharder.com, Avis’s slogan, and I was forwarded directly to the main site: Avis.com

Here is the Top 10 Ad Slogans according to adgoodness.

10. Think Different (Apple)

9. We bring good things to life (General Electric)

8. We try harder (Avis)

7. Breakfast of champions (Wheaties)

6. Where’s the beef? (Wendy’s)

5. Diamonds are forever (DeBeers)

4. Melt in your mouth, not in your hand (M&M candies)

3. Always Coca-Cola (Coca-Cola)

2. Tastes great, less filling (Miller Lite)

1. Just do it (Nike)